I make my living by helping my customers
tell their stories.

My name is Paul Skah, and I believe that a strong brand is a story well told. I make my living by helping my customers craft such stories.

My customers range from big companies, such as Orange or HBO to small businesses, startups and freelancers. I develop brand strategies, advise on social media, help put together a great content marketing or email marketing strategies…

If you feel your marketing could do better, you’re probably right. Contact me now.


My first bookBrand Inside Out received the Marketing Book of the Year award in 2011, was discussed in CNBC and is a required-reading at several Polish universities. Five years after the premiere it’s still on the publishing house’s monthly top 10 bestsellers list. My second bookGamification, sold even better, became number one hit on publishing house’s bestseller list. My third book, Narratology sold out (the entire print run) two days before the official premiere, and has been occupying the first place on the publisher’s bestsellers list since.

Besides books (and my Polish blog, one of the most influential in its category), I write for three most popular marketing magazines: BriefMarketing w praktyce, and Marketer Plus. If you want me to write something for you, just let me know, we’ll discuss the details.

Public speaking

I’m a valued keynote speaker, companies and event organizers hire me to inspire crowds. I speak about building strong brands, modern marketing, consumer psychology, social media, gamification, and storytelling. I was a keynote speaker at the international events such as Infoshare, Webit Congress or Babel Camp.

I also do lectures and trainings, working with companies all over Europe. Among my customers are Credit Agricole, Citibank, Google, GSK, and Orange.

Contact me if you want me to conduct a training or a keynote for you.

Mentoring and building strong brands

Most of the time, though, I help my customers tell their stories. My company — MIDEA — builds strong brands. We’ve worked with AGORA (one of the biggest Polish media holdings), Diners Club International, HBO. I deeply believe that a good brand is a well-told story.

I’m also a mentor for start-ups, work with initiatives such as Startup Weekend, startup accelerators such as Idea Hub.

If you feel you need brand or marketing consultations, just contact me.

In private

I am the father of two, married to the most astonishing woman I’ve ever met. Love old horror movies and sf flicks. Also, I’m a geek, a gamer, a runner, and a movie-goer (in no particular order).