Quo vadis, retail?

Quo vadis, retail?

Some time ago I wrote that shopping can happen anywhere. A customer equipped with a mobile phone is able to buy potatoes while standing at the bus stop. The same customer in front of the TV shelf at Walmart can buy the TV on the other end of the US (or the world, but...
Why you should work with your competition

Why you should work with your competition

Some time ago, I was an advisor at a small company whose owner – while proudly describing their newest product – told me: “We don’t mention this out in the open, so that our competition doesn’t catch on.” At that point, I thought to myself, that under the guise of...
The best password is… the one you don’t remember.

The best password is… the one you don’t remember.

„Your password must be at least 8 characters and include at least one lowercase letter, one uppercase letter, and a number.” I’m quite certain this “security measure” ruined your mood more than once. In part, admins justly ask you to complicate your life (yes, your...
Surfing social media channels

Surfing social media channels

„Being present on Facebook” isn’t a marketing strategy. Michal Gorecki (Poland), an entrepreneur, blogger and a person who is “savvy” in modern media, wrote some time ago, that Snapchat is just as common for generations between fifteen and twenty five years of age as...