Brand Skeleton: The Brand’s Story

Brand Skeleton: The Brand’s Story

The fact that you have a great product does not mean you have a good brand as well. A strong brand requires maintenance and summer is a great time for making sure everything is there in place. Especially when you provide B2B (business to business) services: many...
You Are Not A Storyteller. Or Are You?

You Are Not A Storyteller. Or Are You?

Stefan Sagmeister is a graphic designer, he also won a couple of Grammy awards for album covers and box designs. He used to work with the Rolling Stones, Pat Metheny or Aerosmith. In April 2014, during the FITC conference in Toronto, he stated his opinion regarding...