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I comb through tons of research and compile a new, insightful article for you every week. If you own a company, work in marketing or are interested in building your personal brand — you’ll find plenty of useful stuff here. Read on.

Why you should work with your competition

    Some time ago, I was an advisor at a small company whose owner – while proudly describing their newest product – told me: “We don’t mention this out in the open, so that our competition doesn’t catch on.” At that point, I thought to myself, that under the guise of...

The best password is… the one you don’t remember.

    „Your password must be at least 8 characters and include at least one lowercase letter, one uppercase letter, and a number.” I’m quite certain this “security measure” ruined your mood more than once. In part, admins justly ask you to complicate your life (yes,...

Surfing social media channels

„Being present on Facebook” isn’t a marketing strategy. Michal Gorecki (Poland), an entrepreneur, blogger and a person who is “savvy” in modern media, wrote some time ago, that Snapchat is just as common for generations between fifteen and twenty five years of age as...

The next big thing… has already happened.

    Between 1899 and 1901 a French artist by the name of Jean-Marc Côté created a series of illustrations portraying his vision of life in France in the year 2000. A hundred years into the future. His works, among those of other visionaries, were presented at the...

Brand Skeleton: The Brand’s Story

    The fact that you have a great product does not mean you necessarily have a good brand. A strong brand requires maintenance and summer is a great time for making sure everything is there in place. Especially when you provide B2B (business to business) services:...

You Are Not A Storyteller. Or Are You?

    Stefan Sagmeister is a graphic designer, he also won a couple of Grammy awards for album covers and box designs. He used to work with the Rolling Stones, Pat Metheny or Aerosmith. In April 2014, during the FITC conference in Toronto, he stated his opinion...