BECOME BETTER AT UNDERSTANDING YOUR CUSTOMERS

LEARN HOW CONSUMER PSYCHOLOGY CAN HELP YOU WITH YOUR SALES, MARKETING & BRAND STRATEGY

I comb through tons of research and compile a new, insightful article for you every week. If you own a company, work in marketing or are interested in building your personal brand — you’ll find plenty of useful stuff here. Read on.

You Are Not A Storyteller. Or Are You?

Stefan Sagmeister is a graphic designer, he also won a couple of Grammy awards for album covers and box designs. He used to work with the Rolling Stones, Pat Metheny or Aerosmith. In April 2014, during the FITC conference in Toronto, he stated his opinion regarding...

5 Strategies To Handle a Difficult Customer

You find yourself at an airport, the long hard day of toil finally reaching its end. As you wait for your plane to taxi over, you feel uncertainty griping your heart as the weather outside is anything but perfect and a few flights have already been canceled. Alas, as...