Become better at understanding your customers

Learn how consumer psychology can help you with your sales, marketing & brand strategy
  I comb through tons of research and compile a new, insightful article for you every week. If you own a company, work in marketing or are interested in building your personal brand — you’ll find plenty of useful stuff here. Read on.

The Billion Dollar Pizza

Tony Hsieh, one of the founders of Zappos — online shoe store that was acquired by Amazon some time ago — told a story about a sales conference in Santa Monica he had attended. He gave a presentation about the incredible customer service that had already helped in...

A thorny path from a blogger to a video blogger

[mks_highlight color="#eeee22"]We have a guest post today. Vlogging is not my strong side so I hand the page over to Irina. Enjoy.[/mks_highlight] The concept of Vlogging or Video Blogging is not new. In fact, videos have been lingering on the web long before YouTube...

I’m an introvert. How do I build my personal brand?

You're looking for work, but you're an introvert? In a culture which is obsessed with the idea that every team must be "young and dynamic", it can be difficult to build your personal brand on the basis that you prefer to do your own thing and be on your...

This is not a system reboot

Think of your favorite band, musician, writer. How much would you be willing to pay for the ticket that allows you to meet him (her, them) in person? But what if you learned that the meeting will take place in ten years — is it still worth it? Probably a little less,...

How to build a gamified loyalty program?

Imagine that a neighborhood coffee chain asks you to develop a loyalty program for their customers. The task seems simple, but the bumps start when you’re trying to determine the purpose of the program. For what is loyalty? Let’s start with the definition and then...

Minimum Viable Audience

Eric Ries popularized the concept of MVP – Minimum Viable Product. MVP is a product or service that is good enough for the customers to start paying for it (it gives them a return on investment) but still needs some polish. But adding those finishing touches would...