Branding, marketing strategy & storytelling


I’m an introvert. How do I build my personal brand?


You’re looking for work, but you’re an introvert? In a culture which is obsessed with the idea that every team must be “young and dynamic”, it can be difficult to build your personal brand on the basis that you prefer to do your own thing and be on your own. So you have to pretend to not be introverted, at least at job interviews. But does it have to be like that? People...

This is not a system reboot


Think of your favorite band, musician, writer. How much would you be willing to pay for the ticket that allows you to meet him (her, them) in person? But what if you learned that the meeting will take place in ten years — is it still worth it? Probably a little less, but still… Now try to picture yourself ten years ago. Who was your idol back then? What books did you find interesting? If you were...

How to build a gamified loyalty program?


Imagine that a neighborhood coffee chain asks you to develop a loyalty program for their customers. The task seems simple, but the bumps start when you’re trying to determine the purpose of the program. For what is loyalty? Let’s start with the definition and then think about how to build it, using gamification mechanisms, among other things.

This tool will allow you to tame the chaos when creating a digital strategy


My customers, who start a new company or begin their blogging adventure often ask me: how do I start? There are many advertising possibilities. How do you make sure you did not miss anything? I want to show you a scaffolding that I use. It consists of two main parts: a digital strategy skeleton, and something called “the pirate metrics” (a popular tool in the startup world). But it’s...

Branding, marketing strategy & storytelling


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