You Are Not A Storyteller. Or Are You?

You Are Not A Storyteller. Or Are You?

Stefan Sagmeister is a graphic designer, he also won a couple of Grammy awards for album covers and box designs. He used to work with the Rolling Stones, Pat Metheny or Aerosmith. In April 2014, during the FITC conference in Toronto, he stated his opinion regarding...
Minimum Viable Audience

Minimum Viable Audience

Eric Ries popularized the concept of MVP – Minimum Viable Product. MVP is a product or service that is good enough for the customers to start paying for it (it gives them a return on investment) but still needs some polish. But adding those finishing touches would...