Brand Skeleton: The Brand’s Story

Brand Skeleton: The Brand’s Story

The fact that you have a great product does not mean you necessarily have a good brand. A strong brand requires maintenance and summer is a great time for making sure everything is there in place. Especially when you provide B2B (business to business) services: many...
You Are Not A Storyteller. Or Are You?

You Are Not A Storyteller. Or Are You?

Stefan Sagmeister is a graphic designer, he also won a couple of Grammy awards for album covers and box designs. He used to work with the Rolling Stones, Pat Metheny or Aerosmith. In April 2014, during the FITC conference in Toronto, he stated his opinion regarding...
Minimum Viable Audience

Minimum Viable Audience

Eric Ries popularized the concept of MVP – Minimum Viable Product. MVP is a product or service that is good enough for the customers to start paying for it (it gives them a return on investment) but still needs some polish. But adding those finishing touches would...