Do you want to build a strong brand?

Oh, the famous argument, “the company X is selling it cheaper”. Your first reaction is to lower the price. But should you? Here are some tips.

Having a high-quality product or service is no longer enough to make it shine. You must advertise. Or do you? What if products… advertised themselves? Learn more about memetic product strategies.

Does your name affect your career choices? Can it influence where you decide to live? Does your name change how you behave in different social contexts? How you react to marketing? Find out.

You know how much you need a persona to strengthen your marketing message. But how do you avoid the traps while building it?

What is creativity? It’s definitely more than solving problems in a non-standard way. Learn how to define it and use it to your advantage.