The story of


is an important lesson

In Norse mythology, Mímisbrunnr (or Mimir's well) was the source of a great wisdom

Odin, the mightiest of gods, craved that wisdom. So he asked Mimir one day, what would it take to get permission to drink from Mímisbrunnr. “I want your eye”, said Mimir. Without hesitation Odin pulled out his knife and gauged out his own eye.

The mystery of Mímisbrunnr got you hooked, didn't it? After all, you are here, you clicked the button. Stories have that power. And I can teach you how to use this power. After all, this is what I do. I help people tell their stories. That's why Mímisbrunnr is also the name of my newsletter. Some say it's the best newsletter in the universe. Full of marketing insights & storytelling tips. And the best part? I don't want your eye in return for this wisdom. Your name and email address will suffice.