Consumer Psychology

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Mímisbrunnr — in Norse mythology this word means “Mimir’s Well”, the well of wisdom. Odin, the mightiest of Norse gods gave up his own eye just to be able to drink from it.

Mímisbrunnr is also the name of my newsletter. All things marketingbrandingconsumer psychology. It is also a source of great wisdom. And the good news? You don’t need to give me your eye. An email address will do.