Brand strategy
How brands become distinctive, meaningful and easier to choose — especially when every competitor has access to the same tools, templates and AI-generated competence.
Keynote speaker
Make them laugh. Give them something worth repeating.
Your audience should learn something new. They should also have a genuinely good time doing it.
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I combine sharp insight, memorable stories and humour to make complex ideas feel clear, relevant and surprisingly entertaining. I speak about brands, consumer psychology and AI — but I never forget that a live audience came for an experience, not a narrated slide deck.
You are trusting someone with the room
Booking a keynote speaker is not the same as choosing a topic.
You are putting someone in front of your audience and trusting them with the energy, attention and reputation of your event. The speaker needs to make people look up from their phones, bring the room together and leave them with a thought worth discussing afterwards.
I have been speaking professionally for more than 17 years. My keynotes have taken me from Victoria in Canada to London, Prague and Warsaw.
I know how to hold a room, how to turn a difficult idea into a story and how to make an audience laugh without turning the keynote into stand-up comedy.
Experience that makes the story worth hearing
I have worked in brand strategy since 2000, helping organisations including SONY, HBO and Orange build stronger brands.
Google chose me to teach AI in its Skills of Tomorrow programme.
I am also the author of three books. One explores how game mechanics influence human motivation. Another, Narratology, explains why stories capture attention, carry meaning and move people to act.
That combination shapes the way I speak: behavioural insight, practical experience, strong storytelling and enough humour to make the ideas enjoyable before the audience notices they are learning.
What your audience gets
A keynote that is:
entertaining without becoming empty;
intelligent without becoming academic;
practical without becoming a list of tips;
provocative without relying on manufactured controversy;
memorable without sacrificing substance.
People may not remember every slide. They will remember the moment a complicated idea suddenly made sense — and the story that made them want to repeat it.
What you get as an organiser
You get an experienced international speaker who understands that every stage is different.
We begin with your audience, the context of the event and the conversation you want to create. We then agree on the subject and shape the keynote around the people in the room. It is not a recycled webinar with a new opening slide.
Keynote speaker
All international keynotes are delivered in English.
What I speak about
My work sits at the intersection of three areas:
Artificial intelligence
How AI changes communication, discovery and the relationship between brands and customers — without turning the keynote into a tour of this month's software.
Consumer psychology
How people notice, evaluate and choose; how motivation, context, risk, memory and stories influence decisions; and why people rarely behave like the perfectly rational customers from a strategy deck.
I also speak about storytelling, gamification, communication and human–AI collaboration. The final subject is agreed individually, so it fits the audience rather than forcing the audience to fit a fixed presentation.
Example keynote topics
01
When AI Chooses for You
Your customer has a new adviser. This keynote explores how AI changes the way people discover, evaluate and choose brands — and what it takes to remain distinctive, discoverable and chosen.
02
Your AI Writes Like Everyone Else
AI makes it easy to produce correct communication at scale. Unfortunately, it makes the same promise to everyone else. A keynote about using AI without allowing efficiency to erase the character of the brand.
03
Why We Choose What We Choose
People do not choose the objectively best option. They choose from what they notice, understand, trust and want now. A lively journey through consumer psychology, behavioural economics and the surprising forces behind everyday decisions.
Let's create the right keynote for your audience.
Tell me who will be in the room, why they are gathering and what you want them talking about on the way home.
I will bring the insight, the stories and the jokes.