Newsletter
One useful idea worth keeping.
I write about brands, choices, stories and AI — with enough depth to remain useful after this week's tool has changed.
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What to expect
A clear argument, not a list of links.
Models and examples you can use in your own work.
Notes from the intersection of behavioural science, brand strategy and AI.
Occasional invitations to new talks, workshops and longer materials.
I write when I have an idea worth developing — not to fill a schedule.