One-to-one consulting for brand leaders
60 minutes · Google Meet · conducted in English
You have probably collected enough of those already.
You have the research, the decks, the advice from your team and seventeen open tabs about what AI is about to do to your market. What you do not have is a decision you trust.
That is a good reason to talk.
I work with brand leaders when the problem sits between brand strategy, customer choice and AI — where generic advice tends to make a complicated situation sound simple without making it any easier to solve.
We take one decision, examine what is actually driving it and work out what deserves your attention now.
Not a transformation programme. Not a 94-slide strategy deck. A serious conversation that moves the decision forward.
AI is changing how customers discover, evaluate and choose brands. I help you think through what that change means for yours.
Does your brand have a position, voice and story that customers can recognise — or does it sound increasingly like everyone else with access to the same AI tools?
We can work on positioning, messaging, naming, brand architecture, distinctive assets, storytelling and the knowledge AI needs to create communication that still feels unmistakably yours.
Can customers find your brand when an AI system stands between their question and the market?
We can work on GEO, machine readability, content structure, entities, evidence, source strategy and the brand knowledge that helps people and AI understand what you do — and when to recommend you.
Being present is not the same as being preferred.
We can examine how customers make the decision, what motivates them, where they perceive risk, what they remember and how your offer, communication or customer journey can make the choice easier.
You do not need to know which heading your problem belongs under. Real brand decisions rarely respect neat category boundaries.
Is our positioning still strong enough for an AI-shaped market?
Why do customers understand the offer but still hesitate?
How do we use AI without making the brand sound generic?
What should our brand knowledge bank contain?
Can AI systems find, understand and recommend us?
Which part of the brand should we change first — and which should we leave alone?
How should we structure or communicate a new offer?
Are we solving a real problem or merely reacting to AI hype?
If your question is not on the list, that is fine. The list is a map, not a menu.
Before the session, you complete a short questionnaire and share the context I need. This gives me time to prepare, so we do not spend the first twenty minutes discovering what the meeting is about.
We meet for 60 minutes on Google Meet. I ask questions, challenge assumptions and help you separate the important decision from the noise around it. We end with a clear recommendation, a set of options or the next question that genuinely needs answering.
You receive a recording of our conversation, available for seven days. You can concentrate on thinking during the session instead of trying to turn every sentence into meeting notes.
I have worked in brand strategy since 2000, helping organisations including SONY, HBO and Orange build stronger brands.
Google chose me to teach AI in its Skills of Tomorrow programme.
I am also the author of three books about branding, motivation and storytelling. That matters because brand decisions are ultimately human decisions. Technology may change how customers reach the shortlist. It does not remove memory, meaning, motivation, trust or risk from the choice.
I do not approach your question as an AI vendor looking for somewhere to install AI. I approach it as a brand strategist who understands what AI changes — and what it does not.
For one concrete question or a decision that needs an experienced outside perspective.
Format
1 × 60 minutes
individual online consultation;
short pre-session brief;
Google Meet;
recording available for seven days;
one focused question.
For a brand decision or project that needs continuity, iteration and another pair of experienced eyes along the way.
Format
5 × 60 minutes
five individual online sessions;
book each session when the project needs it;
time between sessions to test, learn and bring back evidence;
one payment, five decisions or stages of the same project.
Need several people to make the decision together? A workshop will probably serve you better.
Explore workshopsTell me what you need to decide. I will prepare, ask the uncomfortable questions and help you find the next move you can defend — to your team and to yourself.
Tell me the one question you want us to answer and I will come back with times.