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Essays worth coming back to
Creating a Digital Strategy? Try This Template
A digital strategy is not a list of channels. This template walks through the decisions — audience, funnel, tools and metrics — in the order they matter.
Three Stages of the Writing Process
Stuck staring at a blank page? You are probably doing three jobs at once. Separate the three stages of writing and the blockage usually disappears.
11 Steps to Building a Strong Personal Brand
A strong personal brand can help you land your dream job — or, if you're a freelancer, win clients. Here's how to plan it well.
What do people who demand innovations from Apple just don't understand
Apple stopped courting technology enthusiasts on purpose. It is a textbook execution of crossing the chasm — and the critics are reading it backwards.
Minimum Viable Audience
You know the minimum viable product. The minimum viable audience flips it: gather the people first, build second. Why crowdfunding proved it works.
The Buyer Persona: Your Brand's Most Underrated Tool
The buyer persona is one of the most fundamental tools in brand building. Here's how to use it right, and avoid the common pitfalls.
What is “a strong brand”
What is a brand, how do you measure it, and what distinguishes a brand from a strong brand? Start building yours with practical frameworks.
What Don't You Know About Being Creative?
Creativity is not solving problems in an unusual way. Csíkszentmihályi's still-life study shows it is finding the problem nobody else saw. Why that matters.
I'm an introvert. How do I build my personal brand?
Introverts often assume personal branding is not for them. The research says the opposite — they may be better at it. Here is how to play to that strength.
Six Memetic Strategies To Make Your Product More Memorable
Ideas spread like viruses, and products can be built to spread the same way. Six memetic strategies that make people remember — and repeat — what you sell.