You know how much you need a persona to strengthen your marketing message. But how do you avoid the traps while building it?
How can you use consumer psychology to build a stronger brand?
My name is Paul Skah and I'm a brand strategist. I use consumer psychology to help my clients build stronger brands. My clients include HBO, SONY, CD Projekt RED (creators of The Witcher games).
If you want to learn how your consumers make purchasing decisions, stick around. And if you want us to work together, contact me.