Let's help your brand grow faster. Let's craft better stories.

 

My customers include some of the greatest storytellers in the world. Both big corporations such as HBO, Sony or Diners Club International and small, successful startups such as Brand24 or LiveChat.

 

Let’s work on your brand strategy, bring you more customers, and add some storytelling magic while we’re at it.

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The Billion Dollar Pizza

Tony Hsieh, one of the founders of Zappos — online shoe store that was acquired by Amazon some time ago — told a story about a sales conference in Santa Monica he had attended. He gave a presentation about the incredible customer service that had already helped in...

A thorny path from a blogger to a video blogger

[mks_highlight color="#eeee22"]We have a guest post today. Vlogging is not my strong side so I hand the page over to Irina. Enjoy.[/mks_highlight] The concept of Vlogging or Video Blogging is not new. In fact, videos have been lingering on the web long before YouTube...

I’m an introvert. How do I build my personal brand?

You're looking for work, but you're an introvert? In a culture which is obsessed with the idea that every team must be "young and dynamic", it can be difficult to build your personal brand on the basis that you prefer to do your own thing and be on your...

This is not a system reboot

Think of your favorite band, musician, writer. How much would you be willing to pay for the ticket that allows you to meet him (her, them) in person? But what if you learned that the meeting will take place in ten years — is it still worth it? Probably a little less,...

How to build a gamified loyalty program?

Imagine that a neighborhood coffee chain asks you to develop a loyalty program for their customers. The task seems simple, but the bumps start when you’re trying to determine the purpose of the program. For what is loyalty? Let’s start with the definition and then...

These six 5-minute exercises will make your personal brand shine

1. Who should hear about you? Whether you’re a freelancer who wants to attract new clients or you want to develop your skills inside a bigger organization, they need to know about you. Prepare a list of five organizations that can help you develop your talents and...

Minimum Viable Audience

Eric Ries popularized the concept of MVP – Minimum Viable Product. MVP is a product or service that is good enough for the customers to start paying for it (it gives them a return on investment) but still needs some polish. But adding those finishing touches would...

What People Who Want Innovations From Apple Just Don’t Understand

Apple is no longer appealing to technology enthusiasts. This is an element of a well-known and perfectly executed strategy that is called “crossing the chasm”. Let's try and explain what people who demand innovations from Apple just don't understand. Two Books Tim...

What Are The Best Times To Post On Social Media?

If you sense that there must be the best time to post on social media, you are… dead-on. It’s just that the best posting hours will vary depending on your target audiences as their preferences and habitual behavior must be taken into account. Imagine you sell live...