Workshops for brand and marketing teams

Learn something new. Solve something real.

Some teams need new knowledge, skills and a shared language. Others need the right people in one room to work through a problem that has resisted another meeting.

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Workshops

I design workshops for both — at the intersection of brand strategy, consumer psychology and AI.

Tell me what your team needs Explore possible subjects

Designed around your team · delivered in English

Two good reasons to put a team in a room

Learn

Give the team a new way to think and work.

The landscape has changed. Your team needs to understand what AI means for brands, how customer decisions are really made or how to use new tools without producing the same work as everyone else.

We agree on the capability the team needs to build. I bring clear models, relevant examples and exercises that turn the subject into something participants can use after the workshop ends.

The team leaves with:

a shared language for discussing the subject;
a clearer understanding of what has changed and what has not;
practical methods they have already tried during the session;
a useful basis for changing the way they work.

Discuss a learning workshop

Solve

Put a real problem on the table — and move it forward.

The team may not need another presentation. It may need a well-designed working session.

We begin with the decision, obstacle or opportunity in front of you. I help frame it, bring the right questions and guide the room from competing assumptions towards choices the team can act on.

Depending on the problem, the team leaves with:

a shared view of what is actually happening;
the important disagreements made visible;
decisions, priorities or hypotheses worth testing;
first working artefacts and clearly owned next steps.

Discuss a problem-solving workshop

Not sure which one you need? That is normal. Sometimes learning reveals the real problem; sometimes solving the problem shows what the team needs to learn.

Subjects we can explore

These are starting points, not programmes taken from a shelf. We can focus on one, combine several or use them to frame a challenge specific to your organisation.

Brands in a world shaped by AI

How AI changes the way customers discover, evaluate and choose brands — and what it takes for a brand to remain distinctive, discoverable and chosen.

Possible questions include:

Where is AI already changing the path to brand choice?
Which parts of brand strategy still work — and which need new tools?
What should the team prepare now instead of reacting to every new headline?

Distinctive communication with AI

How to use AI without allowing efficiency to flatten the brand into competent sameness.

Possible questions include:

What makes communication recognisably ours?
How do we give AI useful knowledge, voice and constraints?
What should humans decide, create and review?

Discoverability, GEO and machine readability

How to make a brand easier for people and AI systems to find, understand, verify and recommend.

Possible questions include:

What does AI need to know about the brand?
Where should that knowledge live?
Which entities, claims, sources and evidence make the brand easier to include in an answer?

Consumer psychology and brand choice

How memory, meaning, motivation, context, trust and risk shape what people notice and choose.

Possible questions include:

Why do customers hesitate even when the offer appears rationally strong?
What enters memory and returns at the moment of choice?
How can the brand make a decision easier without trying to manipulate it?

Storytelling for brands and leaders

How to find, structure and tell stories that carry meaning instead of merely decorating information.

Possible questions include:

Which stories already exist inside the organisation?
What makes a story memorable, credible and worth repeating?
How can one story adapt to different voices and contexts without losing its truth?

Better ways of working with AI

How teams move from isolated prompts and experiments to repeatable collaboration between people and intelligent tools.

Possible questions include:

What context and knowledge does AI need to do useful work?
Where should human responsibility remain explicit?
How do we design briefs, roles, review and quality gates around a real workflow?

Ask about another subject

Your outcome comes before my agenda.

I do not begin by asking which presentation you would like me to stretch to fill a day. I begin with a more useful question:

What should be different when your team leaves the room?

Perhaps they should understand a new idea. Make a decision. Use a method. Align around a direction. Produce the first version of something. Stop repeating the same unproductive argument.

Once the desired change is clear, I can recommend the subject, structure, exercises and format that serve it.

This also means I may tell you that a keynote, a one-to-one consultation or a different kind of session would fit the job better. A workshop should be chosen because the team needs to work — not because somebody found an empty box in the calendar.

How we shape the workshop

Define the change

You tell me about the team, the context and what should be different after the session. We identify whether the main job is to learn, solve or combine the two.

Design the work

I propose a scope built around the outcome: the right balance of explanation, examples, discussion and hands-on work. If we are solving a live problem, we agree on the materials and decisions that can safely enter the room.

Work with the real team

I lead the workshop in English. Participants do not spend the day copying slides. They question, test, decide and build — with enough structure to keep the conversation productive.

Leave with something usable

The result depends on the job: shared models, working methods, decisions, hypotheses, artefacts or next steps. We agree on the intended outputs before the workshop, not while everyone is packing up.

A strategist who can teach. An educator who has done the work.

I have worked in brand strategy since 2000, helping organisations including SONY, HBO and Orange build stronger brands.

Google chose me to teach AI in its Skills of Tomorrow programme.

I am also the author of three books about branding, motivation and storytelling. I know how to make a difficult idea clear, how to hold a room and how to turn theory into an exercise people can actually use.

That combination matters in a workshop. Subject knowledge is not enough. The room needs structure, energy, psychological safety and the occasional joke timed well enough to stop the afternoon session becoming an expensive group nap.

Is this the right format?

Choose a workshop when…

the team needs to learn and practise, not merely listen;
several people need to understand the same idea or make a decision together;
the subject needs to be applied to your organisation's real context;
a useful outcome requires discussion, exercises or collaboration.

Choose a keynote when…

you need to introduce an idea, shift perspective or energise a larger audience;
the experience in the room matters more than producing a working output.

Explore keynote speaking

Choose one-to-one consulting when…

one brand leader needs an outside perspective on one difficult decision;
the wider team does not need to be involved yet.

Explore consulting

What should be different when your team leaves the room?

Tell me who will be there, what is happening now and what you want the team to understand, decide or do afterwards.

I will help you shape the right workshop around that change.

Tell me about your team

You do not need a finished brief. A real problem and an honest desired outcome are enough to begin.

All live workshops are delivered in English.