Blog
Essays worth coming back to
Cognitive Biases: Hyperbolic Discounting
Learn why customers prefer smaller rewards now over larger rewards later—and how to shape an offer around hyperbolic discounting.
A marketing lesson from Benjamin Franklin himself
Learn how the Ben Franklin effect shapes customer behavior—and how asking customers for a small favor can strengthen affinity for your brand.
Seven Chores of a Content Creator: How To Improve Your Writing?
Do you want to improve your writing? Good. It takes time and practice. Great writing requires you to master a process. What process? Read on.
The Psychology of… Your Name
Does your name shape your career, your address, even your promotion odds? The research on name psychology is stranger than you expect — and it is actionable.
Why the Best Nursery Ads Never Needed a Child's Face
Advertise a nursery without children’s photos: six ideas for showing care, atmosphere and trust. Build a message around what parents need to know.
Ranking in ChatGPT: How to Build Brand Visibility in AI Search
Measure your brand’s visibility in ChatGPT: mentions, citations and recommendations. Build a repeatable audit and find what to improve.
How to Work With AI: 3 Skills That Matter More Than Prompts
How to work with AI: three real skills — knowing where a model's answers come from, working in chat vs. task vs. code mode, and building prompts.
European Alternatives to US Software: A Practical Guide for Small Businesses
Compare European alternatives for email, documents, storage and everyday work. Use a small-business scenario to plan what to move and what to keep.
16 Best ChatGPT Copywriting Prompts for Marketers and Founders
The best ChatGPT prompts for copywriting, with the theory behind them, why each one works, and how to iterate on the results.
How LLMs Actually Work: Tokenization, Vectorization, Generation
Tokenization and vectorization sound like jargon, but understanding them is the key to understanding how LLMs like ChatGPT or Gemini actually work.