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Paul Skah
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Paul Skah
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  • Contact
  • The storytelling book
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Branding

10 articles

Do you want to build a strong brand? Companies with strong brands score higher in customer satisfaction, they also earn more and invest less in advertising.

Consumer psychologyBranding

Six Memetic Strategies To Make Your Product More Memorable

10/21/2019
Psychology of Names
Consumer psychologyPersonal Brand

The Psychology of… Your Name

10/14/2019
BrandingConsumer psychology

Persona — A Tool For Building Your Brand

10/07/2019
BrandingBusiness Growth

Creating a Digital Strategy? Try This Template

09/23/2019
Personal Brand

I’m an introvert. How do I build my personal brand?

09/17/2019
Designing an Advertising Campaign
BrandingConsumer psychology

Six Types of Ads To Include When Designing an Advertising Campaign

08/28/2019
Branding

Six marketing lessons. A tribute to Steve Jobs

08/24/2019
Employer Branding

Designing The “First Day At Work” Experience

06/21/2019
Branding

What is “a strong brand”

06/21/2019
Personal Brand

These six 5-minute exercises will make your personal brand shine

06/20/2019
Paul Skah

Menu

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  • Contact
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