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Paul Skah
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Paul Skah
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Consumer psychology

9 articles

Do you know how your customers make a purchase decision? Do you want to influence it? There’s no better place to start learning.

Business GrowthConsumer psychology

How Do You Win the Price War? By Avoiding the Fight

10/29/2019
Consumer psychologyBranding

Six Memetic Strategies To Make Your Product More Memorable

10/21/2019
Psychology of Names
Consumer psychologyPersonal Brand

The Psychology of… Your Name

10/14/2019
BrandingConsumer psychology

Persona — A Tool For Building Your Brand

10/07/2019
Consumer psychologyBusiness GrowthMarket StrategyStorytellingWriting

What Don’t You Know About Being Creative?

09/30/2019
Designing an Advertising Campaign
BrandingConsumer psychology

Six Types of Ads To Include When Designing an Advertising Campaign

08/28/2019
Pricing Strategy
Consumer psychology

The Psychology Behind The Pricing Strategy

08/24/2019
Consumer psychology

Cognitive Biases: Hyperbolic Discounting

07/20/2019
Consumer psychology

A marketing lesson from Benjamin Franklin himself

06/21/2019
Paul Skah

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