by Karolina Sikora | Sep 5, 2018 | Business Growth
Some time ago, I was an advisor at a small company whose owner – while proudly describing their newest product – told me: “We don’t mention this out in the open, so that our competition doesn’t catch on.” At that point, I thought to myself, that under the guise of...
by Paul Skah | Aug 16, 2018 | Business Growth
Between 1899 and 1901 a French artist by the name of Jean-Marc Côté created a series of illustrations portraying his vision of life in France in the year 2000. A hundred years into the future. His works, among those of other visionaries, were presented at the World...
by Paul Skah | Aug 1, 2018 | Business Growth, Strong brand
I often advise clients on their marketing, and I do this for large companies like SONY as well as for small companies who are only just starting out in the market. What’s interesting is that, in both cases, the marketing people nearly always have the same...
by Paul Skah | Jun 14, 2018 | Business Growth
You find yourself at an airport, the long hard day of toil finally reaching its end. As you wait for your plane to taxi over, you feel uncertainty griping your heart as the weather outside is anything but perfect and a few flights have already been canceled. Alas, as...
by Paul Skah | Sep 11, 2017 | Business Growth, Gamification
Imagine that a neighborhood coffee chain asks you to develop a loyalty program for their customers. The task seems simple, but the bumps start when you’re trying to determine the purpose of the program. For what is loyalty? Let’s start with the definition and then...
by Paul Skah | Sep 2, 2017 | Business Growth, Strong brand
My customers, who start a new company or begin their blogging adventure often ask me: how do I start? There are many advertising possibilities. How do you make sure you do not miss anything? I want to show you a scaffolding that I use. It consists of two main parts: a...
