by Paul Skah | Feb 28, 2018 | Business Growth, Strong brand
Tony Hsieh, one of the founders of Zappos — online shoe store that was acquired by Amazon some time ago — told a story about a sales conference in Santa Monica he had attended. He gave a presentation about the incredible customer service that had already helped in...
by Paul Skah | Dec 27, 2017 | Business Growth
Think of your favorite band, musician, writer. How much would you be willing to pay for the ticket that allows you to meet him (her, them) in person? But what if you learned that the meeting will take place in ten years — is it still worth it? Probably a little less,...
by Paul Skah | Sep 11, 2017 | Business Growth, Gamification
Imagine that a neighborhood coffee chain asks you to develop a loyalty program for their customers. The task seems simple, but the bumps start when you’re trying to determine the purpose of the program. For what is loyalty? Let’s start with the definition and then...
by Paul Skah | Sep 2, 2017 | Business Growth, Strong brand
My customers, who start a new company or begin their blogging adventure often ask me: how do I start? There are many advertising possibilities. How do you make sure you did not miss anything? I want to show you a scaffolding that I use. It consists of two main parts:...
by Paul Skah | Aug 16, 2017 | Business Growth
This article will be about one of the most important business lessons which I ever learned. “I wouldn’t do that even if someone paid me” — there are a few things which I say that about. In my opinion, writing boring contracts, calculating how much...
